
NOBEL CONFERENCE 47, THE BRAIN AND BEING HUMAN, Gustavus Adolphus College
After researching the brain stem and nuclei controlling eye rotations when he was at the University of Pennsylvania in the 1990's, Dr. Glimcher is currently the Julius Silver Professor of Neural Science, Economics and Psychology, and Director of the Center for Neuroeconomics at New York University. He is the author of Decisions, Uncertainty and the Brain, (MIT Press, 2003).
As someone who is quite ignorant of the field of neuroscience, I found Dr. Glimcher's combination of neural science, economics and psychology to be interesting as they work together for an interdisciplinary approach in decison-making. His presentation made me think of many decisions that are made daily (Why would someone vote for Michele Bachmann?).
Dr. Glimcher gave us some background for his field by talking about the the neurobiology of decisionmaking that has been transformed since 1994, the last time that the Nobel Conference focused on the brain. He began by talking about Rene Descartes who lived from 1596 to 1650, and found a need to study something about how decisions are made. Dr. Glimcher also talked about Paul Samuelson, the Father of Modern Economics, who lived form 1915-2009. He gave us the Theory of Genes and Economic Behavior. In understanding the choices that are made, related patterns are studied. The amount that genetic relationships play is not yet known. A lot of the studies have been done with monkeys such as "Monkey Pay For View." Self-control is a problem for decision making. Dr. Glimcher displayed a good sense of humor as he discussed the results of his current research. There seems to be more research done with monkeys than with adolescent humans. I was reminded of my high school biology that we do not reach our full development until we are in our mid twenties. An interesting part of the research was that the maximum number of choices (ice cream flavors, perfume fragrances) is between three and ten. My companion said that probably explained the reason that she does not like to shop at the Mall of America - Too Many Choices!


